E-Commerce Strategist, Author, Traveler & Advocate for Kindness

I'm Dom LeRoux—a Shopify e-commerce expert, writer, author, passionate traveler, proud father of two amazing boys, and someone who believes that kindness should be at the center of everything we do in business and in life.

For nearly a decade, I've helped e-commerce brands scale through strategic content personalization and incentive strategies that drive real results. But beyond the metrics and conversion rates, I'm driven by a deeper purpose: creating meaningful connections that make a positive impact on people's lives.

A Life Built on Curiosity & Connection

Travel has shaped who I am. I've explored four continents, immersing myself in diverse cultures, perspectives, and ways of thinking. From bustling markets in Southeast Asia to quiet moments in European cafés, every journey has taught me something valuable about human connection—lessons I bring into every brand strategy I develop.

As a father of two incredible boys, I'm constantly reminded of the importance of building a better future. They inspire me to approach business with intention, integrity, and a commitment to leaving things better than I found them. Being their dad is my greatest adventure and my most important role.

My passion for kindness isn't just a personal value—it's a business philosophy. I believe that when brands lead with empathy, when they genuinely care about their customers' experiences, and when they create thoughtful, personalized interactions, they don't just grow—they thrive in ways that matter.

E-Commerce Expertise That Drives Growth

With nearly a decade of experience in e-commerce, I've mastered the art of helping brands scale through strategic content personalization and incentive strategies. My approach goes beyond traditional marketing tactics—I focus on creating experiences that resonate on a human level.

As a Shopify expert, I specialize in:

  • Strategic Content Personalization – Crafting tailored experiences that speak directly to individual customer needs and preferences
  • Incentive Strategy Development – Designing reward systems and personalized offers that drive loyalty without eroding margins
  • Customer Experience Optimization – Building seamless digital journeys that turn casual browsers into lifelong brand advocates
  • Data-Driven Growth – Leveraging insights to continuously refine and improve performance
  • Cross-Functional Leadership – Bringing together teams to execute cohesive strategies that deliver real business impact

Currently, I serve as Digital/E-Commerce Project Manager at Enzymedica, where I lead initiatives that transform how brands connect with their customers online.

Author & Creator: Redefining Corporate Gifting Through Strategic Thinking

As a writer and author, I'm passionate about sharing insights that challenge conventional thinking. My journey into corporate gifting started with a simple observation: businesses were wasting money on forgettable swag at tradeshows and events. I knew there had to be a better way—one that combined my e-commerce expertise with my belief in the power of intentional connection.

I created Lucky Penny Candles as an experiment to test the power of strategic gifting. I distributed premium scented candles to business owners across North America, empowering them to attract customers, strengthen client relationships, and show genuine appreciation to their employees. The results were remarkable: intentional gifting doesn't just create goodwill—it drives measurable business growth.

This experiment became the foundation for my book, The Corporate Gifting Playbook, which I authored as a strategic guide that transforms how businesses approach client and employee relationships. The book provides a framework for turning corporate gifting from an afterthought into a powerful business growth tool.

The impact of this work caught the attention of Total Prestige Magazine, which featured my insights on strategic gifting and its power to build lasting connections.

Shaping the Future of Digital Marketing

I served on the Advisory Panel for the Digital Marketing Certificate Program at the University of South Florida's Muma College of Business, where I help shape curriculum that prepares the next generation of digital marketers. It's my way of giving back and ensuring that future leaders approach business with both strategic thinking and human empathy.

My Mission

I'm here to challenge outdated business strategies, drive innovation in e-commerce, and prove that success and kindness aren't mutually exclusive. Whether I'm optimizing a Shopify store, developing a personalized incentive strategy, writing about strategic business approaches, or exploring a new corner of the world, I'm committed to building connections that matter and creating positive impact wherever I can.