E-commerce, personalization, and kindness-driven leadership.
Author of The Corporate Gifting Playbook and Kindness Leverage.

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Hi, I’m Dom LeRoux.

This site is where I share my work in e-commerce, incentives, and kindness-driven leadership. Whether you’re here to learn more about my background, explore my books, or discuss a project, speaking opportunity, or podcast, you’ll find the right path below.


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DTC E-commerce Growth with Incentives and Personalization

Director- and VP-level leadership for subscription-first DTC brands.

I’ve spent over a decade building, optimizing, and scaling e-commerce businesses from hands-on execution to leading cross-functional teams in high-growth environments.

Explore E-Commerce Experience →

Corporate Gifting Strategies to Attract and Engage with Potential Customers

Using incentives to attract, engage, and retain customers and teams.

Corporate gifting, when done with intention, creates meaningful touchpoints that strengthen relationships and drive long-term value.

The Corporate Gifting Playbook →

Lead High Pressure Teams with the Kindness Leverage Framework

A practical framework for leading high-stress teams with kindness.

Kindness Leverage™ helps teams stay resilient, aligned, and effective without lowering standards or expectations.

Kindness Leverage →